Because startup reporting
is so damn hard
Equals fills the void between one-size-fits-all and complex data platforms.
It's as if your favorite spreadsheet and BI tool had a baby – a legit prodigy.
Helping the most successful startups make better decisions with their data.
“You'll never get my hands off of this product”
Nicolas Malianni
Head of Accounting, Notion
Why startups (big and small) adore Equals
Flexible
“I can finally automate reporting across any data source with the precision and flexibility that I could previously only get from Excel.”
Jessiah Straw
Associate VP, Merit Holdings
Familiar
“Everyone can do data exploration in spreadsheets – you don't need SQL for 99% of the tasks. But it's there if you need it.”
Jean-Michel Lemieux
Former CTO, Shopify
Complete
“Before I had to write a specific query in Stripe, download a CSV, then do transformations in Excel. Now I can do it all in one connected flow.”
Ibrahim Cisse
VP of Finance, Descript
Expert-Equipped
“The Equals team didn't just set up our reporting; they took the time to tailor our analytics based on our business needs.”
Dean Zimberg
CEO & Founder, Perry
When out-of-the-box won’t cut it
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ARR reporting
Get an investor-grade ARR build, cohorts, and dashboard.
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Sales funnel reporting
A complete, flexible, and shareable picture of sales – past and present.
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Literally anything in your database
Build product usage dashboards, top of funnel reports, and more.
Seriously secure
Rest assured that your data is safe with us.
SOC 2 Type II compliant
We have the necessary controls in place to securely process and manage our customers' data.
Encrypted credentials
Stored in the database with a key only accessible to necessary production servers.
An experienced team
Decades of knowledge building at Meta, Amazon, Google, Stripe, Atlassian, and Intercom.
As open or closed as you like
You have complete control over who can see and do what – from data to dashboard.